What should agents tell selling clients in November?

November 1, 2017

Some sellers may not know how to react to the potential slowdown in activity that accompanies the holiday season, so agents can give them some sage advice. After all, if they got accustomed to the rapid pace of the summer and even early fall housing market, the winter slowdown is a big change of pace.

The good news is, thanks to current demand, it's not impossible or even all that difficult to sell a property at this time of year, but real estate professionals will have to tailor their marketing to a different type of audience, according to The Family Handyman. That might include adjusting the price a bit, and doing a little more to make a home feel "turn-key."

Other important tips
Furthermore, it's important for agents to make sure their clients can provide photos or video of a home in the spring or summer, so would-be buyers can picture themselves in it a few months down the line.

In addition, agents should advise their clients to keep their homes on the market even during the holiday season, because other people are likely to do so, making any listings left over stand out more, according to Spin Brokers.

Getting ahead
Finally, it's important to keep curb appeal in mind even now. While this might not always be easy with browning grass and bare trees, the more homeowners can do to make the exterior of their houses more inviting, the better off they're going to be when it comes to making a good first impression.