Simple tips to improve real estate agents' branding

August 8, 2017

Branding is vital in today's marketing environment, and real estate agents can make just a few small changes to improve theirs dramatically. By focusing on some smaller details, agents may be able to completely revitalize their look without a significant overhaul.

Some of the simplest changes agents can make are in changing the fonts or colors on their various branding channels, such as their websites, yard signs or business cards, according to RISmedia. Even transitioning from one shade of, say, blue to another might help agents make their marketing feel fresh. However, it's also wise to keep in mind that any significant changes need to be considered carefully - changing from blue to yellow, for instance, might be jarring at first.

Keeping it simple
Those who don't have a lot of design experience may think a lot of flourishes on a website or sign can really draw the eye, but in general, simpler is the best way to go, according to Fast Company Design. This is also true of slogans, which should convey what an agent is all about in as few words as possible. Agents may feel they want to pack as much they can into such an effort, but brevity is key.

It might also be wise to invest in new headshots to keep everything updated.

It's not always easy to find the right balance of words, fonts and colors, but a little experimentation can really pay off for agents who want to spice up their "look" without going through a huge and more costly rebranding process.