Real estate professionals are starting to use social media in ever-greater numbers these days, and to great effect. But one corner of this universe they may have dismissed until now is Pinterest.
Some agents may not see Pinterest as necessarily corresponding to their marketing needs, but experts actually say it's used by a lot more than the younger women and girls that its reputation suggests. As such, it can be important to use Pinterest to not only promote their listings, but the concept of real estate, their local areas, and local business in general, according to Inman.
It might even be possible for agents to connect with would-be buyers via this platform, and also with people who might be looking to sell their homes in the near future. However, when doing so, it's vital to make sure all the best practices for social media use are being followed to perfection. This includes using the right keywords and hashtags, and making sure to have shareable content on a consistent basis.
For all these reasons, it seems Pinterest may be a great avenue to pursue for any agent hoping to boost their real estate sales numbers in the near future.
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