Should agents focus on video advertising?

September 22, 2017

Many real estate professionals have had success with video marketing on social media. But that may lead some in the industry to ask: Will it work for every agent?

There's no hard and fast answer to that question, but industry experts advise video ads are probably something worth exploring for everyone in the industry at this point, according to RISMedia. It's expected that the majority of all content viewed online this year will be video content, and therefore any agent may be able to find a foothold with some video ads for their listings, or their businesses in general.

What do agents need?
The good news is that high-quality video equipment is widely available at fairly low prices, and even the latest smartphones may present an opportunity to experiment before a larger investment. And if they're just being posted on Facebook or a similar social network, they don't have to have a lot of production elements; these videos can be something as agents introducing themselves or leading the camera on a guided tour of a new listing.

Best practices
It's always a good idea to keep these videos short and "shareable," according to 99 Dollar Social. Nothing more than a few minutes is necessary. Moreover, these videos should focus on the attractive features of a home. With the benefit of even a little editing, it shouldn't be too difficult to make any listing look fabulous.

When thinking about how these videos should look, it might be wise for agents to simply do some research, find a few that have been shared a lot, and see what traits they have in common.