Is video marketing the right way for agents to go?

November 1, 2017

Video ads are catching on with social media users, and might be worth an investigation from real estate professionals to see if they can get ahead here as well.

The good news for agents is that technology has made video production extremely easy, according to Entegral. Often, they can shoot a promotional video of a listing right on their phone, then edit it immediately. For quick and easy shareable content, video can be a great tool, but it's important to get it right.

What works?
For those just dipping their toes in the water of video marketing, one smart way to start is to find a recent blog or social post that got a lot of traffic, and try to convert the ideas within them to video. Having the agent on-screen, talking about the subject as a means of introducing themselves - and sprinkling in a few new ideas not in the original post - can make agents stand out as thought leaders in their areas.

What will wow viewers?
Agents might also want to check out the competition to see what other agents are doing with their videos, according to Capterra. That can help them identify what commonalities, and therefore find ways to stand out by avoiding those practices.

For instance, if agents are getting a lot of traction online with short videos, it might be time to put a little more money into the efforts, investing in low-cost video editing software and a nicer camera than what's on their smartphones.

Lots of agents now use video marketing, but how each approaches it varies. Finding a unique voice can be a great way to get noticed.