Improve a real estate website to get more leads

March 29, 2018

Real estate professionals may think their websites do a great job of attracting clients, but they can always do better. Often, a few simple changes are all that's needed to take an agent's site from "pretty good" to "great" in short order.

Perhaps the most important aspect of making sure an agent's professional website is set up to draw immediate visitor interest is to include big, beautiful photos of listings, and update them regularly, according to Easy Agent Pro. Updating in particular is important because it will help keep agents' pages near the top of search results for their local markets, and this is also true of the content on the first page. To that end, it may be wise to start or more regularly update an agent's blog.

Keeping visitors' interest
Another potentially critical step agents can take to ensure they are grabbing site visitors' attention right away is make sure a website is "scalable." That is to say, agents' sites should look good and work effectively, regardless of the devices visitors are using to access them. Fortunately, most web development platforms already provide scaling capabilities automatically, but if an agent finds that his or hers does not, it might be time to make a switch.

It's also important that agents have landing pages in place so that when a person performs a web search for real estate professionals in a given area, there's a page on an agent's site that speaks directly to people's questions, and describes how the agent has helped facilitate plenty of real estate sales in the region. Those pages, too, should be updated at least somewhat regularly, and doing so can really help agents establish their local expertise.

What not to do
However, it's probably just as important for agents to understand what people don't want to encounter when they visit a website, according to Agent Image. For instance, pop-up windows, banners and graphics typically aren't fun for anyone to encounter because they usually just get in the way of site visitors finding the information they're actually looking for. This can be particularly problematic when people receive multiple pop-ups within just a few seconds on a site, or after scrolling down even slightly.

Likewise, when agents put too many elements - videos, images, large blocks of text and so forth - on their homepage, they may create a problem of long loading times. Even in today's high-speed internet environment, a number of videos (particularly auto-play videos) and large images - no matter how attractive or engaging - can be a hindrance to people getting as much as possible out of an agent's site.

In general, it's smart for an agent to think about the things they like about the websites they visit regularly and consider ways they can try to replicate that experience on their own sites. Odds are, if they find something engaging about how other site owners set up their homepages, other people will probably like them as well.