How real estate agents can stand out from the crowd

January 23, 2018

With so many would-be buyers now entering the market, real estate professionals need to be able to highlight their expertise in a crowded, demanding field.

The best way to do this is by trying to connect with buyers - especially first-timers - in a way that other agents do not, according to Inman. For one thing, younger buyers in particular are going to be using Facebook - just like everyone else - but also other social platforms like Snapchat and Instagram. This presents agents with a unique opportunity to reach young adults with engaging visual content like beautiful pictures and quick videos.

How to use social right
In addition to simply using these platforms, it's vital for agents to make sure their hashtag game is on point, and they're tagging their photos in a way that will reach and appeal to buyers. Using #FirstTimeBuyer or #HomeForSale along with the area or neighborhood they operate in can really help to hook in interested buyers.

Go above and beyond
In addition, many people might not know what to expect from a buying agent, according to OC Real Estate Guy. When the agents shoppers choose are more than willing to provide help with guiding clients through the mortgage pre-approval process - above and beyond simply helping facilitate real estate sales - and more, that can really go a long way toward creating a positive impression and boosting word of mouth referrals.

In general, the more agents can do to make sure they're hands-on and capable of communicating with clients in a simple and direct way, the better off both they and their clients will be.