How new agents can talk to clients and colleagues

November 17, 2017

What new real estate professionals may not know is just how important it is to have open lines of communications with all their clients on an ongoing basis. The fall and winter slowdown may provide them a great opportunity to hone those skills.

The importance of strong communication skills in the real estate industry cannot be understated, and one of the best ways to start is to get a little more hands-on with clients at this time of year, according to 360 Training. There are many ways in which this can be done, whether it's in person, over the phone or on social media, but it's vital for agents to take a broad approach to brushing up those skills simply because they're all so critical in the grand scheme of things.

Where to begin
Networking is perhaps the most important communication skill an agent can have, as the job is often about knowing the right people. Referrals and the general ability to get the word out are the lifeblood of an agent's job simply because that's what attracts clients far more often than not. These days, networking often begins through social media - from Facebook and Twitter for engaging with prospective clients to LinkedIn for connecting with peers in the industry - so that's a good place to start.

All communications sent through these platforms should highlight an agent's expertise in the area or industry, even if he or she is relatively new to the real estate game. Content like blog posts, photos and videos that talk about how much agents understand their local areas or how to help clients through the real estate sales process can go a long way toward establishing them as experts despite their growing experience.

Stay in touch
For agents and clients alike - especially as winter arrives - it's a good idea to do as much as possible to keep in frequent contact, according to the Jenn Blake Real Estate Group. Establishing ground rules for how to actually communicate is vital here, because some people may not want to take a phone call, but others might find talking only via text or email a little impersonal. Setting up those ground rules is important to making clients feel comfortable in the relationship, and things can go well from there as clients and agents settle into a strong relationship. That level of communication is easier to achieve at this time of year, as activity slows down.

It's also critical for agents, especially new ones, to make sure clients don't feel shy about asking plenty of questions and being clear about what they may want from the process, whether they're looking to buy or sell. In fact, new agents might want to stress that this openness is a big help to them because they're also getting their feet under them in the industry. The more agents and clients both understand about every step of the process, the easier it will be on everyone.

It's not that relatively newer agents should highlight that newness in the industry, but there's something to be said for accentuating the positives and working to find a process that works best for everyone. Clients may have more questions in winter simply due to the slower pace of activity , and that's where agents can show their value.