How can new agents make a name for themselves in their markets?

February 19, 2018

With so many people coming into the real estate business these days, it's important for new agents to make sure they're ready to make a name for themselves.

When it comes to establishing a presence in an area for the first time, the best way for agents to make progress is to market themselves effectively, according to RISMedia. That kind of effort can include connecting with friends or family to help agents get the word out to potential clients. People who know an agent in advance are more likely to recommend them than people contacted as cold leads.

Generating a good reputation
It's also vital for agents to be consistent with how they approach more traditional marketing efforts, like print and online ads. Ensuring those efforts use many of the same themes, both in design and message, is critical to developing a brand. 

Once a number of clients have been culled from these efforts, it's also wise to stay in regular contact as a means of boosting a relationship and increasing the likelihood of positive word of mouth.

Avoiding mistakes
Meanwhile, agents who don't create and stick to business plans when they get into the field can too easily find themselves casting about in a number of different directions that may not always be productive, according to Zillow. Having plans in place ahead of the real estate sales season helps agents of all levels of experience stay focused, and that goal can be particularly important for new agents who are just learning the ropes.

It's also a good idea for new agents to lean on other real estate pros to help guide them through what is likely to be a busy sales season because a little bit of professional guidance and wisdom can be invaluable in the long run.