How can agents improve their SEO?

February 19, 2018

Agents would be wise to view efforts to getting a higher ranking in local real estate searches as vital to their business. Fortunately, there are plenty of ways to improve this aspect of their sites.

One of the best ways for agents with a focus on a given city or neighborhood to boost their local search rankings is to set up individual pages for each community they work in, according to Quicken Loans. For instance, agents in Manhattan might want to set up pages for the Village, SoHo, Tribeca, the Upper East Side and so on, so that when people search for real estate in those neighborhoods, direct information about the agent's work is there.

Getting it right
In addition, it's vital for agents to rely on keywords to further drive traffic. A little research into how people are already finding agent's' sites will serve them well when it comes to crafting new and original content that relates to those search terms. That intent can help to boost a site's rankings for those terms.

In addition, it's important for agents to make sure their contact information and other data on search engines and reviews is accurate and up to date.

Keeping people on the site
It's often a good idea for agents to make sure that when they update their sites with new information or content, they make sure to link to other parts of the site, according to Geek Estate. That way, people will be more likely to click around on the site and spend more time reading, watching videos or browsing listings. Thinking about what makes content "shareable" can also help ensure more people will come to the site on an ongoing basis.