Final steps to make sure you're ready for spring

January 13, 2019

With just weeks until March, many agents are trying to put the final touches on their marketing and sales plans. Here are a few last items real estate professionals might need to remember to make sure they're 100 percent ready when the spring buying and selling season finally arrives.

Perhaps the most important thing to do at this time of year is try to have a last look at some existing data about leads and past clients, according to Firepoint. Combing through databases, spreadsheets and contact lists is a great way to start the season off right because it can help uncover some potential areas where agents can leverage their existing relationships into new clients.

Putting that information into a customer relationship management platform can help agents get even more value from every potential lead they have in their Rolodex already.

Making a great first impression
In addition, it's also a good idea for agents to make sure their websites and social media profiles - the pages most people will see first when they're searching for a real estate professional in their area - are up to date and looking great. A great opening page that's easy to navigate and features beautiful photography or video is the perfect way to connect with people who may not know what they want from an agent.

Furthermore, utilizing bots that automatically chat with people to collect their contact information and other basics can go a long way toward doing an agent's work when times are busiest. That, in turn, provides them a lot of value with minimal effort.

Have a game plan
Every agent is likely to hear from many people who are interested in both buying and selling as the new shopping season arrives, so it's a good idea for even the most seasoned agent to make sure they brush up on how to prioritize prospective clients, according to For instance, if would-be buyers call and don't seem that ready to actually start the real estate sales process this spring - i.e., if they're on the fence or aren't totally sure if they have the finances in place - it's ciritical to be able to pivot to people who are more serious leads.

It's important to keep in mind that this is an extremely competitive market and first-timers in particular are likely to be looking this spring. To that end, agents will be relied upon heavily throughout the next few months for sage counsel and to expedite various aspects of the sales process people might not otherwise be able to deal with. Agents need to refresh the ability to quickly and easily discern which potential clients are serious leads and which might not be all that ready to buy or sell.

More seasoned agents will likely be able to use their past experiences to inform their plans for improving the start of the sales season this year. However, it's always worth noting that a little introspection and preparation can go a long way toward getting the most out of every day of work.