Effective real estate marketing in winter

November 17, 2017

Marketing real estate at this time of year might seem like a tall task, but a few simple tips can get real estate professionals plenty of leads.

One thing to remember when winter and the holiday season really starts to get underway is that not all marketing is directly related to placing ads and promoting listings, according to Inman. At this time of year, it might be wiser for agents to get involved in the community, such as by organizing Christmas caroling efforts in certain areas or coat drives, as well as helping clients or their neighbors shovel driveways or sidewalks.

Traditional marketing ideas
Of course, at this time of year, it's also a good idea for agents to check in with their past clients, whether it's with a simple happy holidays postcard or, for more recent buyers and sellers, a low-cost gift like a bottle of wine or box of cookies. That can help to keep agents in people's minds for longer periods of time, and build that lasting relationship.

Getting creative online
It's also important to keep in mind that when cold weather arrives, people are spending a lot of time online and on social media specifically. With that in mind, it might be a good idea to have a holiday contest, offering a seasonally themed item or gift card for a local business as the prize, according to Brand Design. That approach can be a great way to get the word out - also somewhat organically - and generate a little interest at a time when real estate sales activity slows down a bit.