Conceptualize visual marketing efforts before shooting

February 24, 2017

These days, many real estate professionals recognize the huge benefit that well-considered, beautifully shot photos and videos can do to help sell homes online and in print. However, there may be ways to make even the best photos and videos really jump off the page or screen by having them tell more of a story than they sometimes do.

One thing experts recommend as a result of these issues is that agents take the time to plan out their video shoots and even still photography well in advance, so they can really separate themselves from the competition with deliberate and arranged "storyboards" that act as a kind of storytelling, according to Animoto. This concept  is used all the time in Hollywood filmmaking, taking the basic concepts of the script and sketching out visual aids to see how it all flows together before anything is actually shot. There's no reason why agents can't use the same approach, especially when they're about to start filming their listing videos.

Where to begin
If an agent wants his or her video to be a tour through a listed home, it might make sense for a storyboard to start with some sunny shots of the outside of the property, then move through the entryway, and into various rooms that need to be highlighted. Having all these steps sketched out and planned well in advance, so everyone involved knows how to proceed before and during the shoot itself, can go a long way toward making sure everything flows as smoothly as possible, both on the day of the shoot and within the video itself.

This concept can be applied to photography by laying out photo spreads online or in print as well. Having a good idea of the kinds of shots that will look best in any given format allows photographers to get many different variations on those the themes that develop. That ensures agents have plenty to choose from when it comes to finding the pictures that not only work best individually, but tell a bit of a story when put together in a collage.

What to keep in mind when making a storyboard
Meanwhile, it's also important for agents to remember how people will be viewing and potentially even sharing these images or videos once they're fully produced, according to pro real estate photographer Josh Mak. People have come to expect deep, attractive, wide-shot photography that gives a good sense of a space, but are also likely to view them on their phones or tablets, meaning they also need to look good on the small screen.

In general, though, the more prep work that can go into composing shots and getting good ideas together, the better off agents will be. Shoots can be completed efficiently and provide plenty of options to feature a listing. That, in turn, will likely go a long way toward ensuring listings are as attractive as possible and facilitating more real estate sales.