Augmented reality becoming a bigger part of real estate

To the uninitiated, augmented reality still sounds like a science fiction concept.

Where real estate tech is evolving

More investors are pouring money into developing the behind-the-scenes tech that powers the real estate industry, and it's important for brokers and agents alike to understand where that money is going, and why.

Get a jump on next year's real estate tech, trends

The new year is almost upon us, and real estate professionals may want to take some time to examine what industry insiders think will be the "next big thing."

The do's and don'ts of real estate SEO

Every real estate professional wants to make sure potential clients can find them online, but experts caution that there are right and wrong methods for real estate professionals to connect with buyers and sellers in this way.

Can AI help agents boost lead conversion?

Artificial intelligence has many practical applications for real estate professionals, including helping them connect with prospective clients in a number of unexpected ways.

As fall arrives, agents can revisit their tech needs

Now that real estate professionals aren't necessarily required to run from one client to the next - as they almost certainly were all summer - they likely have more downtime to review other issues.

With tech adoption booming, where should agents focus?

Today's real estate professionals have plenty of options for buying the latest and greatest tech, but every dollar counts, so they need to make the right choices to ensure a solid return on investment.

Young agents driving industry technology adoption

Many real estate professionals have probably heard about all the latest and greatest technology that has become available to help them boost sales in recent years.

Interior decorating programs can help agents get a virtual edge

While some real estate professionals are now tinkering in virtual reality, there are simpler programs that let agents and clients redesign homes to help buyers better visualize themselves in a new house.

Know what the latest tech can do - and where it may fall short

While there are many emerging tech options that help real estate professionals get ahead, sometimes there's no substitute for that personal touch.