What makes a good social media post?

When agents are posting on social media, some types of content are likely to get more traction than others.

How can agents and sellers make their open houses amazing?

While it may seem that homes "sell themselves" in today's market, it's still vital for real estate professionals to work closely with selling clients to ensure they are getting the most out of their open houses.

Fun August holidays to highlight

August is a month devoid of traditional holidays, but agents can get a little creative with their marketing efforts to highlight fun lesser-known holidays.

Unique marketing helps agents stand out in a crowded field

When real estate professionals think outside the box with their marketing - either online or in the real world - they may be more likely to see more business and build a stronger brand at the same time.

How can agents connect with young adults?

Even if the summer buying season is starting to wind down, many first-time buyers remain enthusiastic about the market.

4th of July marketing tips

Many people are feeling patriotic these days, and agents' direct marketing efforts at this time of year should certainly reflect the Independence Day theme.

Seasonal summer advertising can help agents excel

At this time of year, people love to get out in the summer sun and have fun with family and friends, so agents can capitalize on that good feeling.

Agents: Improve branding with simple changes

When agents need to stand out in their local markets, a strong branding strategy is often a great jumping-off point.

Agents should highlight their experience with a good bio

On any agent's website, it's wise to list a detailed biography that tells visitors about the real estate professional's background and experience.

Emerging real estate trends for the summer season

While many agents are fully aware of the forces in the real estate industry that will help sellers expedite the real estate sales process, there are a few unexpected trends emerging in what buyers want.