HMS National, Inc.

Referrals are crucial for sellers' agents

For real estate professionals at this time of year, it's all about who you know.

Tweak what worked before for a new marketing method

Real estate professionals are always on the lookout for the hot new way to market themselves and gain an edge in their local markets.

Spruce up your email marketing

There are many ways for real estate professionals to market themselves and their practices on an ongoing basis.

Spruce up listing videos with testimonials

Many real estate professionals have recently taken the time to upgrade their online marketing efforts with listing videos.

February gives one last chance to boost spring marketing plans

With the spring buying season almost upon us, life for some real estate professionals is probably starting to get a little hectic.

Never too late to give your real estate website a makeover

Many real estate professionals take a "set it and forget it" approach to their websites.

Invest time and energy in revitalizing social efforts

For many real estate professionals, putting in the effort to effectively market themselves and their services on social media isn't always easy.

Start simple with real estate marketing this year

While many real estate professionals are always on the lookout for the best new ways to market themselves and their services, it's sometimes easy to forget that old industry standbys work for a reason.

Ramping up winter marketing isn't always difficult

In the colder winter months, it can be easy for real estate professionals to thinking that the spring buying season is still a few months away and therefore preparation shouldn't necessarily be a high priority.

Agents on social media can market listings, and themselves

Occasionally, industry polls will show that while most real estate professionals are on at least one social media platform, they primarily use these sites to market either themselves and their businesses, or their listings.