Boosting motivation as summer winds down

August 14, 2018

Just because the summer buying and selling season has largely come to an end, that doesn't mean real estate professionals have little or nothing to do for months to come. There's plenty of planning, strategizing and budgeting that will help set agents up for success once spring rolls around again.

For one thing, today's hot housing market all but ensures that agents will still have more than a few clients to deal with even as activity winds down a bit from the busy summer, according to Easy Agent Pro. That certainly helps agents stay in the rhythm of things at a time when they might traditionally see a bigger slowdown in their activity, but even a little more downtime can be tough for agents who were extremely busy all summer to acclimate to.

How to deal with it
When agents have a little more time in their day to focus on something other than real estate sales directly, one great idea can be to avoid a kind of cabin fever by getting out of the office a bit more. Even something simple like working out of a local coffee shop can be a great way to get creative juices flowing, and agents might also be able to make better connections with patrons and business owners.

It can also be a good idea for agents to focus on areas of professional development whenever they can. That might include spending a few hours a week watching instructional videos from industry professionals or listening to podcasts featuring people who can provide insight into new ways agents can excel at their jobs.

Now might also be a good time of year for agents who didn't get the opportunity to take more than a few days off during the summer to unwind a little bit, perhaps booking a vacation for December or January, when business might slow down even more.

Take a look back
Moreover, though, the fall and winter are important times for agents to look at what they did throughout the summer and do an honest assessment of what worked and what didn't, according to Zillow. This can help them streamline their planning for a few months down the line, and put them in a better position to succeed next spring.

With that in mind, it's important to think about how much they were actually out of the office and working throughout the summer, particularly on weekends. This can be a good indicator of the amount of work they were asked to take on, but other indicators exist as well.

For instance, if agents found themselves at the gas station quite often, that may be a sign they need to increase their budgeting for next year.  Likewise, if they find that they turned a lot of the leads they worked to cultivate in the less busy months into clients who went through the sales process, agents might want to consider what happened to produce that result.

In general, a little introspection and diligent record-keeping will help agents find plenty of ways in which they can improve their business operations on an ongoing basis.