What equipment should agents invest in for marketing?

Real estate professionals often think about return on investment with their business purchases, and understandably so.

How to make an email newsletter stand out

Real estate professionals have long relied on email newsletters to get the word out, and now is the time of the year to refine them.

Spring cleaning could include a quick kitchen makeover

Many people spend more time in their kitchens than in any other room, and modernizing this space may be easier than they think.

Can real estate agents get more out of Twitter?

Twitter is often one of the less-used social platforms for real estate professionals, at least for marketing purposes, but this presents a unique opportunity for those who can leverage the right techniques.

Agents can help clients boost curb appeal without spending a lot

Real estate professionals know full well the value of having a home carry lots of curb appeal.

Now is the time to revisit safety strategies

With so much activity in the housing market these days, it can be easy for agents and brokers alike to take on too much work.

Helping sellers with multiple offers

In this busy market, real estate professionals will likely see many of their selling clients field multiple offers on their homes.

It's more important than ever to understand real estate tech

Some real estate professionals may feel as though they have the years of expertise to navigate the industry without learning the latest tech.

Agents should work together to build a successful culture

Even when demand is high, agents working at brokerages need to understand they're part of a team.

Harnessing cutting-edge social media strategies

When agents want to connect with would-be clients in today's white-hot market, it's vital to offer them something other real estate professionals can't.