HMS National, Inc.

Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

With tech adoption booming, where should agents focus?

Today's real estate professionals have plenty of options for buying the latest and greatest tech, but every dollar counts, so they need to make the right choices to ensure a solid return on investment.

How to get your content marketing noticed

Now that more real estate professionals are engaged in content marketing than ever before, everyone has to work a little harder to make theirs stand out from the increasingly crowded field.

Agents should have fall marketing plans ready to go

With summer almost over, real estate professionals need to make sure they have plans for how to market themselves in the fall.

Agents can improve their dealings with today's clients

Because there are so many buyers now entering the market, it's vital for real estate professionals to be prepared for dealing with people who may not always know how to proceed.

How can new agents get stay motivated when things slow down?

The conditions in the housing market over the past few years has been atypical to say the least.

Simple tips to improve real estate agents' branding

Branding is vital in today's marketing environment, and real estate agents can make just a few small changes to improve theirs dramatically.

Real estate blogging can still be extremely successful

While some real estate professionals may have turned away from blogging to focus on social, experts say it's still a vital part of a strong real estate website.

What makes a real estate website great?

Lots of real estate professionals have their own websites, either independently or through their agency, but there are plenty of ways to make those sites really stand out.

What can brokers do to maximize their hiring efforts?

Given the strength of the market these days, many brokers may be in a position to expand their teams and take advantage of the incredible demand they now face.