Can AI help agents boost lead conversion?

Artificial intelligence has many practical applications for real estate professionals, including helping them connect with prospective clients in a number of unexpected ways.

Can agents help their clients find starter homes?

Many would-be buyers today want to buy low-priced "starter" homes, but often they are hard to come by and fiercely contested.

Make kids' Halloween costumes at home for fun - and savings

With a few weeks left before Halloween, you have plenty of time to make your kids' costumes from scratch, and for very little money.

Should agents focus on video advertising?

Many real estate professionals have had success with video marketing on social media. But that may lead some in the industry to ask: Will it work for every agent?

Brokers: Want to boost agent skills? Now is the time

The busy summer buying and selling season is finally over, and for agents and brokers alike, that presents a unique opportunity.

Agents can boost their clients' protections with a home warranty

Regardless of whether they're representing buyers or sellers in the home sales process, real estate professionals can ensure their clients are financially protected with a home warranty.

As fall arrives, agents can revisit their tech needs

Now that real estate professionals aren't necessarily required to run from one client to the next - as they almost certainly were all summer - they likely have more downtime to review other issues.

With summer shopping over, what marketing strategies work for fall?

Marketing for real estate professionals may not seem as easy in the fall, but there are actually plenty of ways for agents to ensure they keep those active connections going strong, especially via mobile.

Prices keep rising, but affordability is still high

Many real estate professionals may be dealing with would-be buyers who are concerned about the impact of rising prices.

Personal motivation is crucial for new agents

It can't always be up to brokers and veteran agents to help new real estate professionals build momentum early in their careers.