Agents needs to stand out with unique marketing this spring

March 29, 2018

Thousands of homeowners may be waiting to flood their local markets in the next few months, so real estate professionals need to be able to stand out from the crowd and cast a wide net to attract clients. Taking a different approach than usual when it comes to marketing themselves is a great way to start, as more buyers and sellers will likely be entering the market in the months ahead, and anything agents can do to differentiate themselves could be vital.

Of course, any marketing efforts that are going to really help agents stand out will require a lot of groundwork first, according to AgentDrive. This means researching not only what other agents are doing, but also looking back at what's worked and what hasn't in regards to their own advertising (in the real world, online, via social media, etc.) can go a long way toward informing better efforts this spring.

Starting with listings
In a market like this, it's not always absolutely vital for sellers' agents to market themselves first and foremost, though that should certainly be part of any effort. Instead, focusing on what makes a home seem to "sell itself" in a listing could be a good starting point, especially for agents who have some homes that have been on the market for a few months.

Spring is the perfect time to take new photos and shoot new videos of any property that has been up for sale for a while, and agents can also update their marketing material to better take into account the spring shopping season.

Along similar lines, taking steps to make a weekly or monthly newsletter - either physical or email - stand out can also really help agents establish themselves as local experts with beautiful listings available, and with all the bells and whistles that go into an attractive modern marketing campaign. This can be especially true if agents haven't updated the formats of their email marketing for a year or two.

Recognizing trends
In addition, agents may need to really put some work into updating their websites before the big spring and summer client rush, because the vast majority of people entering the market now start their real estate searches online, and even via mobile devices, according to Snap Real Estate. As such, agents' sites need to be fully "scalable," meaning they will look and work perfectly regardless of the type of device being used to access them.

Some agents may even want to go above and beyond by offering their own unique local real estate app. Experts say these can be developed for relatively little money and can really wow would-be clients if utilized correctly.

The most important effort for any agent to consider at this time of year is that they need to be able to position themselves as local experts who can help either buyers or sellers navigate the real estate sales process as quickly and effectively as possible. When agents are able to achieve that goal, it can be more effective toward building strong word of mouth than any single ad or newsletter could ever be.