Activate new agents' talents quickly

August 15, 2017

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years. So with more brokerages now hiring first-time real estate professionals in larger numbers, the ability to capitalize on their talents and enthusiasm right out of the gate is vital.

While brokers cannot reasonably expect new agents to be good at everything - or even most things - they need to succeed in the industry right away, everyone has their own skills that are likely applicable to working in real estate, according to Inman. To that end, it's important for brokers to quickly identify what a new agent might be good at and try to accentuate that level of skill.

For instance, most young people today are savvy on social media, so if nothing else, they're likely to be good at the online networking and marketing aspects that have become so pivotal in real estate over the past several years. Likewise, if they're always quick to text back about business matters, they're probably going to be good about replying to clients or colleagues in a timely fashion.

Other critical skills
In addition, it's crucial for agents to stay organized, but here too, younger entrants into the industry are likely to be ahead of the curve. Most now use all sorts of scheduling apps and can keep up with their various comings and goings from just about anywhere.

Overall, it's important for brokers to keep encouraging new agents to develop the skills they'll need, because there may be some ups and downs in the first year on the job, and the only way to overcome them is through experience. By accentuating the positives about what agents have done well, and areas where they may be able to improve, brokers will likely provide a lot of insight first-timers can't get anywhere else.

Make it part of the pitch
With so much competition for what is still a relatively small number of agents coming into the field these days (at least in comparison with demand), it's vital for brokers to position themselves as the best option for hopeful real estate pros to develop their skills, according to Lab Coat Agents. If brokerages have a number of industry veterans on hand, bringing them into the process of keeping new workers motivated - through a culture of acceptance and encouragement, rather than competition - can go a long way toward making a brokerage a "destination" for new agents.

Indeed, the more brokers can do to reassure new agents that they are the top business in the market when it comes to helping those rookies navigate the real estate sales process and build all the professionals skills they need to succeed, the more likely they will be to attract and retain those workers for what could be years to come.