Augmented reality becoming a bigger part of real estate

To the uninitiated, augmented reality still sounds like a science fiction concept.

Read More

Effective real estate marketing in winter

Marketing real estate at this time of year might seem like a tall task, but a few simple tips can get agents plenty of leads.

Read More

Agents should encourage selling clients to keep homes safe in winter

Winter comes with a lot of unique seasonal risks, and selling clients need to be aware of them to avoid accidents or property damage.

Read More

Make some winter DIY decorations that last the whole season

While a lot of winter decorating focuses on the holidays, some more generic winter DIY projects can keep a home festive even as January and February approach.

Read More

Brokers should look internally to drive future performance

Many real estate brokers take the late fall and winter months to assess what their businesses will need for the following spring and summer.

Read More

Augmented reality becoming a bigger part of real estate

To the uninitiated, augmented reality still sounds like a science fiction concept.

Effective real estate marketing in winter

Marketing real estate at this time of year might seem like a tall task, but a few simple tips can get agents plenty of leads.

Agents should encourage selling clients to keep homes safe in winter

Winter comes with a lot of unique seasonal risks, and selling clients need to be aware of them to avoid accidents or property damage.

Make some winter DIY decorations that last the whole season

While a lot of winter decorating focuses on the holidays, some more generic winter DIY projects can keep a home festive even as January and February approach.

Brokers should look internally to drive future performance

Many real estate brokers take the late fall and winter months to assess what their businesses will need for the following spring and summer.

Agents should start crafting their 2018 business plans

With 2018 almost here, it's wise for real estate professionals to set aside some time to craft their business plans for the year ahead.

Where real estate tech is evolving

More investors are pouring money into developing the behind-the-scenes tech that powers the real estate industry, and it's important for brokers and agents alike to understand where that money is going, and why.

How new agents can talk to clients and colleagues

What new real estate professionals may not know is just how important it is to have open lines of communications with all their clients on an ongoing basis.

Agents can help sellers prep their homes, even in the winter

While winter might not seem like the ideal time to sell, there are plenty of ways to do so without any issues and still get a good price.

Where is the market headed in 2018?

The housing market has changed a lot in the past year alone, and now experts have even more predictions for what the year to come may hold.

Augmented reality becoming a bigger part of real estate

To the uninitiated, augmented reality still sounds like a science fiction concept.

Where real estate tech is evolving

More investors are pouring money into developing the behind-the-scenes tech that powers the real estate industry, and it's important for brokers and agents alike to understand where that money is going, and why.

Get a jump on next year's real estate tech, trends

The new year is almost upon us, and real estate professionals may want to take some time to examine what industry insiders think will be the "next big thing."

The do's and don'ts of real estate SEO

Every real estate professional wants to make sure potential clients can find them online, but experts caution that there are right and wrong methods for real estate professionals to connect with buyers and sellers in this way.

Can AI help agents boost lead conversion?

Artificial intelligence has many practical applications for real estate professionals, including helping them connect with prospective clients in a number of unexpected ways.

As fall arrives, agents can revisit their tech needs

Now that real estate professionals aren't necessarily required to run from one client to the next - as they almost certainly were all summer - they likely have more downtime to review other issues.

With tech adoption booming, where should agents focus?

Today's real estate professionals have plenty of options for buying the latest and greatest tech, but every dollar counts, so they need to make the right choices to ensure a solid return on investment.

Young agents driving industry technology adoption

Many real estate professionals have probably heard about all the latest and greatest technology that has become available to help them boost sales in recent years.

Interior decorating programs can help agents get a virtual edge

While some real estate professionals are now tinkering in virtual reality, there are simpler programs that let agents and clients redesign homes to help buyers better visualize themselves in a new house.

Know what the latest tech can do - and where it may fall short

While there are many emerging tech options that help real estate professionals get ahead, sometimes there's no substitute for that personal touch.

Effective real estate marketing in winter

Marketing real estate at this time of year might seem like a tall task, but a few simple tips can get agents plenty of leads.

How new agents can talk to clients and colleagues

What new real estate professionals may not know is just how important it is to have open lines of communications with all their clients on an ongoing basis.

What should agents tell selling clients in November?

Some sellers may not know how to react to the potential slowdown in activity that accompanies the holiday season, so agents can give them some sage advice.

Agents can boost connections with potential clients

Many real estate professionals often have a loose "script" they talk to when courting a prospective buyer or seller - something to guide the conversation forward.

Should agents focus on video advertising?

Many real estate professionals have had success with video marketing on social media. But that may lead some in the industry to ask: Will it work for every agent?

With summer shopping over, what marketing strategies work for fall?

Marketing for real estate professionals may not seem as easy in the fall, but there are actually plenty of ways for agents to ensure they keep those active connections going strong, especially via mobile.

Make your direct mailers pop with sharp design

Many real estate professionals still use postcard mailers, even if some see the practice as being a bit old-fashioned.

How to get your content marketing noticed

Now that more real estate professionals are engaged in content marketing than ever before, everyone has to work a little harder to make theirs stand out from the increasingly crowded field.

Agents should have fall marketing plans ready to go

With summer almost over, real estate professionals need to make sure they have plans for how to market themselves in the fall.

Simple tips to improve real estate agents' branding

Branding is vital in today's marketing environment, and real estate agents can make just a few small changes to improve theirs dramatically.

Brokers should look internally to drive future performance

Many real estate brokers take the late fall and winter months to assess what their businesses will need for the following spring and summer.

What skills bring agents the most success?

Brokers can use the slower autumn and winter months to consistently improve their team of agents' various skills, and that's true whether they're seasoned real estate professionals or just getting their start in the industry.

Brokers: Want to boost agent skills? Now is the time

The busy summer buying and selling season is finally over, and for agents and brokers alike, that presents a unique opportunity.

Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

What can brokers do to maximize their hiring efforts?

Given the strength of the market these days, many brokers may be in a position to expand their teams and take advantage of the incredible demand they now face.

Brokers should always look for ways to improve their websites

A great website is a brokerage's way of properly introducing itself to the world, and any real estate professionals who have had success know such a site is a good way to generate leads.

Market Update: June 20, 2014

Applications for new mortgages recently dropped 9.2 percent from the week prior, according to the Mortgage Bankers Association's Weekly Application Survey for the week ending June 13.

Agents should start crafting their 2018 business plans

With 2018 almost here, it's wise for real estate professionals to set aside some time to craft their business plans for the year ahead.

How can agents boost their efficiency?

Even in the autumn, when activity slows down a bit, a real estate professional's time is a precious commodity, so they have to strive for efficiency any way they can find it.

Personal motivation is crucial for new agents

It can't always be up to brokers and veteran agents to help new real estate professionals build momentum early in their careers.

Agents can improve their dealings with today's clients

Because there are so many buyers now entering the market, it's vital for real estate professionals to be prepared for dealing with people who may not always know how to proceed.

How can new agents get stay motivated when things slow down?

The conditions in the housing market over the past few years has been atypical to say the least.

Time management is vital for successful agents

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to get the most out of their business.

New agents should ask: 'What traits do successful agents have?'

Every real estate professional is different, but there are certain traits and abilities inherent to most successful agents.

Active agents are successful agents

The spring and summer buying seasons have been underway for some time now, and many real estate professionals have been inundated with interest among buyers in particular for months.

Aspire to be the best agent possible this selling season

It's a seller's market as the spring shopping season heats up once again, and real estate professionals likely have a lot on their plates.

Working with an agent can reduce stress for buyers and sellers

As the spring buying season arrives, real estate professionals often find the demands on their time and attention pulling them in a number of different directions.

 
x