Real Estate Professional Blog - HMS National, Inc.
 

Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

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With tech adoption booming, where should agents focus?

Today's real estate professionals have plenty of options for buying the latest and greatest tech, but every dollar counts, so they need to make the right choices to ensure a solid return on investment.

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How to get your content marketing noticed

Now that more real estate professionals are engaged in content marketing than ever before, everyone has to work a little harder to make theirs stand out from the increasingly crowded field.

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Agents should have fall marketing plans ready to go

With summer almost over, real estate professionals need to make sure they have plans for how to market themselves in the fall.

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Agents can improve their dealings with today's clients

Because there are so many buyers now entering the market, it's vital for real estate professionals to be prepared for dealing with people who may not always know how to proceed.

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Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

With tech adoption booming, where should agents focus?

Today's real estate professionals have plenty of options for buying the latest and greatest tech, but every dollar counts, so they need to make the right choices to ensure a solid return on investment.

How to get your content marketing noticed

Now that more real estate professionals are engaged in content marketing than ever before, everyone has to work a little harder to make theirs stand out from the increasingly crowded field.

Agents should have fall marketing plans ready to go

With summer almost over, real estate professionals need to make sure they have plans for how to market themselves in the fall.

Agents can improve their dealings with today's clients

Because there are so many buyers now entering the market, it's vital for real estate professionals to be prepared for dealing with people who may not always know how to proceed.

How can new agents get stay motivated when things slow down?

The conditions in the housing market over the past few years has been atypical to say the least.

Simple tips to improve real estate agents' branding

Branding is vital in today's marketing environment, and real estate agents can make just a few small changes to improve theirs dramatically.

Real estate blogging can still be extremely successful

While some real estate professionals may have turned away from blogging to focus on social, experts say it's still a vital part of a strong real estate website.

What makes a real estate website great?

Lots of real estate professionals have their own websites, either independently or through their agency, but there are plenty of ways to make those sites really stand out.

What can brokers do to maximize their hiring efforts?

Given the strength of the market these days, many brokers may be in a position to expand their teams and take advantage of the incredible demand they now face.

With tech adoption booming, where should agents focus?

Today's real estate professionals have plenty of options for buying the latest and greatest tech, but every dollar counts, so they need to make the right choices to ensure a solid return on investment.

Young agents driving industry technology adoption

Many real estate professionals have probably heard about all the latest and greatest technology that has become available to help them boost sales in recent years.

Interior decorating programs can help agents get a virtual edge

While some real estate professionals are now tinkering in virtual reality, there are simpler programs that let agents and clients redesign homes to help buyers better visualize themselves in a new house.

Know what the latest tech can do - and where it may fall short

While there are many emerging tech options that help real estate professionals get ahead, sometimes there's no substitute for that personal touch.

How should agents approach new tech purchases?

These days, most real estate professionals know that their smartphones are their lifelines in many situations as they go about their day-to-day business.

New methods for connecting with clients can go a long way

As technology becomes easier to use and more portable, there are plenty of practical applications for a variety of new communication methods and ways of staying organized.

Utilize new tools to find new leads

With competition for homes and clients alike heating up, agents need all the tools they can find to get ahead and generate leads for potential future clients.

Agents should know about phone security

For many real estate professionals, their smartphones are the lifeblood of their day-to-day work. As such, they need to keep those devices - and the vital data they store - as safe as possible.

Conceptualize visual marketing efforts before shooting

These days, many real estate professionals recognize the huge benefit that well-considered, beautifully shot photos and videos can do to help sell homes online and in print.

What's next for smart home features?

Any real estate professional knows how much "smart" home features have gone from nice-to-have to must-have in the past few years, as the Internet of Things brings more connectivity throughout the home.

Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

What can brokers do to maximize their hiring efforts?

Given the strength of the market these days, many brokers may be in a position to expand their teams and take advantage of the incredible demand they now face.

Brokers should always look for ways to improve their websites

A great website is a brokerage's way of properly introducing itself to the world, and any real estate professionals who have had success know such a site is a good way to generate leads.

Market Update: June 20, 2014

Applications for new mortgages recently dropped 9.2 percent from the week prior, according to the Mortgage Bankers Association's Weekly Application Survey for the week ending June 13.

How to get your content marketing noticed

Now that more real estate professionals are engaged in content marketing than ever before, everyone has to work a little harder to make theirs stand out from the increasingly crowded field.

Agents should have fall marketing plans ready to go

With summer almost over, real estate professionals need to make sure they have plans for how to market themselves in the fall.

Simple tips to improve real estate agents' branding

Branding is vital in today's marketing environment, and real estate agents can make just a few small changes to improve theirs dramatically.

Real estate blogging can still be extremely successful

While some real estate professionals may have turned away from blogging to focus on social, experts say it's still a vital part of a strong real estate website.

What makes a real estate website great?

Lots of real estate professionals have their own websites, either independently or through their agency, but there are plenty of ways to make those sites really stand out.

How to generate better leads with simple marketing

Real estate professionals across the country are understandably interested in all the emerging marketing methods that may help them get a better return on their time and monetary investments.

Content marketing is a great business driver

Many real estate professionals may be on the fence about "content marketing" but experts say it's a great way to engage potential clients, especially on social media and via email.

How can top agents boost their ROI when it comes to marketing?

For real estate professionals, a solid return on investment for marketing is about more than getting the most out of every dollar spent.

Great real estate marketing doesn't have to be complicated

Sometimes the best advice for agents who want to revamp their marketing is, "Keep it simple."

Can agents still make a difference with postcard marketing?

Over the past few years, real estate professionals have increasingly - and wisely - shifted most of their marketing efforts online.

 
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