Real Estate Professional Blog - HMS National, Inc.
 

What can sellers do to boost their sales chances as summer winds down?

The busy summer buying season is ending soon, so now's the time for hopeful sellers to take on a few last-minute projects to boost their properties' appeal.

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How can homeowners conserve water?

Water is an important resource, and many homes unfortunately use more of it than they might realize.

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Time management is vital for successful agents

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to get the most out of their business.

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Can drones really help with real estate marketing?

Drones are certainly gaining in popularity these days, but how effective are they in marketing listings?

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How can top agents boost their ROI when it comes to marketing?

For real estate professionals, a solid return on investment for marketing is about more than getting the most out of every dollar spent.

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What can sellers do to boost their sales chances as summer winds down?

The busy summer buying season is ending soon, so now's the time for hopeful sellers to take on a few last-minute projects to boost their properties' appeal.

How can homeowners conserve water?

Water is an important resource, and many homes unfortunately use more of it than they might realize.

Time management is vital for successful agents

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to get the most out of their business.

Can drones really help with real estate marketing?

Drones are certainly gaining in popularity these days, but how effective are they in marketing listings?

How can top agents boost their ROI when it comes to marketing?

For real estate professionals, a solid return on investment for marketing is about more than getting the most out of every dollar spent.

Affordability could stabilize thanks to lower rates

Many would-be buyers may be concerned about the impact rising prices are having on affordability, but rates are falling again, and should continue to do so for some time to come.

Great real estate marketing doesn't have to be complicated

Sometimes the best advice for agents who want to revamp their marketing is, "Keep it simple."

Brokers should always look for ways to improve their websites

A great website is a brokerage's way of properly introducing itself to the world, and any real estate professionals who have had success know such a site is a good way to generate leads.

Homeowners can take the summer to repaint their homes and save

Many homeowners repaint the outsides of their houses in the summer, but doing it yourself can save a lot of money.

Can agents still make a difference with postcard marketing?

Over the past few years, real estate professionals have increasingly - and wisely - shifted most of their marketing efforts online.

Interior decorating programs can help agents get a virtual edge

While some real estate professionals are now tinkering in virtual reality, there are simpler programs that let agents and clients redesign homes to help buyers better visualize themselves in a new house.

Know what the latest tech can do - and where it may fall short

While there are many emerging tech options that help real estate professionals get ahead, sometimes there's no substitute for that personal touch.

How should agents approach new tech purchases?

These days, most real estate professionals know that their smartphones are their lifelines in many situations as they go about their day-to-day business.

New methods for connecting with clients can go a long way

As technology becomes easier to use and more portable, there are plenty of practical applications for a variety of new communication methods and ways of staying organized.

Utilize new tools to find new leads

With competition for homes and clients alike heating up, agents need all the tools they can find to get ahead and generate leads for potential future clients.

Agents should know about phone security

For many real estate professionals, their smartphones are the lifeblood of their day-to-day work. As such, they need to keep those devices - and the vital data they store - as safe as possible.

Conceptualize visual marketing efforts before shooting

These days, many real estate professionals recognize the huge benefit that well-considered, beautifully shot photos and videos can do to help sell homes online and in print.

What's next for smart home features?

Any real estate professional knows how much "smart" home features have gone from nice-to-have to must-have in the past few years, as the Internet of Things brings more connectivity throughout the home.

How VR for real estate could work

In the past few years, more real estate professionals have turned to technology as a means of gaining an edge on the local competition and more effectively engaging connecting with both buyers and sellers.

Simple Pinterest marketing tips for agents

Real estate professionals are starting to use social media in ever-greater numbers these days, and to great effect. But one corner of this universe they may have dismissed until now is Pinterest.

How can top agents boost their ROI when it comes to marketing?

For real estate professionals, a solid return on investment for marketing is about more than getting the most out of every dollar spent.

Great real estate marketing doesn't have to be complicated

Sometimes the best advice for agents who want to revamp their marketing is, "Keep it simple."

Can agents still make a difference with postcard marketing?

Over the past few years, real estate professionals have increasingly - and wisely - shifted most of their marketing efforts online.

Make your agent's newsletter stand out

Many real estate professionals use physical or email newsletters as a way to keep their names front of mind for clients and leads, but are they maximizing their potential here?

It's vital to encourage clients to leave reviews

With would-be buyers and sellers now doing so much research online before they even select real estate professionals to work with, having a bevy of good reviews on various websites can obviously go a long way.

How can agents improve their personal brands?

The benefit of a great personal brand is that when people think of an agent, they will think of a handful of good qualities right away.

Referrals are crucial for sellers' agents

For real estate professionals at this time of year, it's all about who you know.

Tweak what worked before for a new marketing method

Real estate professionals are always on the lookout for the hot new way to market themselves and gain an edge in their local markets.

Spruce up your email marketing

There are many ways for real estate professionals to market themselves and their practices on an ongoing basis.

Spruce up listing videos with testimonials

Many real estate professionals have recently taken the time to upgrade their online marketing efforts with listing videos.

Brokers should always look for ways to improve their websites

A great website is a brokerage's way of properly introducing itself to the world, and any real estate professionals who have had success know such a site is a good way to generate leads.

Market Update: June 20, 2014

Applications for new mortgages recently dropped 9.2 percent from the week prior, according to the Mortgage Bankers Association's Weekly Application Survey for the week ending June 13.

Time management is vital for successful agents

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to get the most out of their business.

New agents should ask: 'What traits do successful agents have?'

Every real estate professional is different, but there are certain traits and abilities inherent to most successful agents.

Active agents are successful agents

The spring and summer buying seasons have been underway for some time now, and many real estate professionals have been inundated with interest among buyers in particular for months.

Aspire to be the best agent possible this selling season

It's a seller's market as the spring shopping season heats up once again, and real estate professionals likely have a lot on their plates.

Working with an agent can reduce stress for buyers and sellers

As the spring buying season arrives, real estate professionals often find the demands on their time and attention pulling them in a number of different directions.

Real estate agents have strong job prospects

Real estate professionals are very in-demand these days.

Is it time to redecorate the old office?

While many agents typically meet their clients in the field, sometimes they need to convene in the broker's office instead.

Real estate professionals should collaborate with sellers on pricing

Typically, real estate agents will just tell sellers what price at which they should list their homes for sale, because of their long history in real estate sales.

Agent training should impart benefits of planning

The winter months are the time of year when many broker/owners take the time to work with their agents on new training efforts to help them properly prepare for the busy buying season ahead.

Agents prep for tax season

With tax season here, it's vital for real estate professionals to get their ducks in a row so they can file quickly and easily.

 
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