Can AI help agents boost lead conversion?

Artificial intelligence has many practical applications for real estate professionals, including helping them connect with prospective clients in a number of unexpected ways.

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Can agents help their clients find starter homes?

Many would-be buyers today want to buy low-priced "starter" homes, but often they are hard to come by and fiercely contested.

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Make kids' Halloween costumes at home for fun - and savings

With a few weeks left before Halloween, you have plenty of time to make your kids' costumes from scratch, and for very little money.

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Should agents focus on video advertising?

Many real estate professionals have had success with video marketing on social media. But that may lead some in the industry to ask: Will it work for every agent?

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Brokers: Want to boost agent skills? Now is the time

The busy summer buying and selling season is finally over, and for agents and brokers alike, that presents a unique opportunity.

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Can AI help agents boost lead conversion?

Artificial intelligence has many practical applications for real estate professionals, including helping them connect with prospective clients in a number of unexpected ways.

Can agents help their clients find starter homes?

Many would-be buyers today want to buy low-priced "starter" homes, but often they are hard to come by and fiercely contested.

Make kids' Halloween costumes at home for fun - and savings

With a few weeks left before Halloween, you have plenty of time to make your kids' costumes from scratch, and for very little money.

Should agents focus on video advertising?

Many real estate professionals have had success with video marketing on social media. But that may lead some in the industry to ask: Will it work for every agent?

Brokers: Want to boost agent skills? Now is the time

The busy summer buying and selling season is finally over, and for agents and brokers alike, that presents a unique opportunity.

Agents can boost their clients' protections with a home warranty

Regardless of whether they're representing buyers or sellers in the home sales process, real estate professionals can ensure their clients are financially protected with a home warranty.

As fall arrives, agents can revisit their tech needs

Now that real estate professionals aren't necessarily required to run from one client to the next - as they almost certainly were all summer - they likely have more downtime to review other issues.

With summer shopping over, what marketing strategies work for fall?

Marketing for real estate professionals may not seem as easy in the fall, but there are actually plenty of ways for agents to ensure they keep those active connections going strong, especially via mobile.

Prices keep rising, but affordability is still high

Many real estate professionals may be dealing with would-be buyers who are concerned about the impact of rising prices.

Personal motivation is crucial for new agents

It can't always be up to brokers and veteran agents to help new real estate professionals build momentum early in their careers.

Can AI help agents boost lead conversion?

Artificial intelligence has many practical applications for real estate professionals, including helping them connect with prospective clients in a number of unexpected ways.

As fall arrives, agents can revisit their tech needs

Now that real estate professionals aren't necessarily required to run from one client to the next - as they almost certainly were all summer - they likely have more downtime to review other issues.

With tech adoption booming, where should agents focus?

Today's real estate professionals have plenty of options for buying the latest and greatest tech, but every dollar counts, so they need to make the right choices to ensure a solid return on investment.

Young agents driving industry technology adoption

Many real estate professionals have probably heard about all the latest and greatest technology that has become available to help them boost sales in recent years.

Interior decorating programs can help agents get a virtual edge

While some real estate professionals are now tinkering in virtual reality, there are simpler programs that let agents and clients redesign homes to help buyers better visualize themselves in a new house.

Know what the latest tech can do - and where it may fall short

While there are many emerging tech options that help real estate professionals get ahead, sometimes there's no substitute for that personal touch.

How should agents approach new tech purchases?

These days, most real estate professionals know that their smartphones are their lifelines in many situations as they go about their day-to-day business.

New methods for connecting with clients can go a long way

As technology becomes easier to use and more portable, there are plenty of practical applications for a variety of new communication methods and ways of staying organized.

Utilize new tools to find new leads

With competition for homes and clients alike heating up, agents need all the tools they can find to get ahead and generate leads for potential future clients.

Agents should know about phone security

For many real estate professionals, their smartphones are the lifeblood of their day-to-day work. As such, they need to keep those devices - and the vital data they store - as safe as possible.

Should agents focus on video advertising?

Many real estate professionals have had success with video marketing on social media. But that may lead some in the industry to ask: Will it work for every agent?

With summer shopping over, what marketing strategies work for fall?

Marketing for real estate professionals may not seem as easy in the fall, but there are actually plenty of ways for agents to ensure they keep those active connections going strong, especially via mobile.

Make your direct mailers pop with sharp design

Many real estate professionals still use postcard mailers, even if some see the practice as being a bit old-fashioned.

How to get your content marketing noticed

Now that more real estate professionals are engaged in content marketing than ever before, everyone has to work a little harder to make theirs stand out from the increasingly crowded field.

Agents should have fall marketing plans ready to go

With summer almost over, real estate professionals need to make sure they have plans for how to market themselves in the fall.

Simple tips to improve real estate agents' branding

Branding is vital in today's marketing environment, and real estate agents can make just a few small changes to improve theirs dramatically.

Real estate blogging can still be extremely successful

While some real estate professionals may have turned away from blogging to focus on social, experts say it's still a vital part of a strong real estate website.

What makes a real estate website great?

Lots of real estate professionals have their own websites, either independently or through their agency, but there are plenty of ways to make those sites really stand out.

How to generate better leads with simple marketing

Real estate professionals across the country are understandably interested in all the emerging marketing methods that may help them get a better return on their time and monetary investments.

Content marketing is a great business driver

Many real estate professionals may be on the fence about "content marketing" but experts say it's a great way to engage potential clients, especially on social media and via email.

Brokers: Want to boost agent skills? Now is the time

The busy summer buying and selling season is finally over, and for agents and brokers alike, that presents a unique opportunity.

Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

What can brokers do to maximize their hiring efforts?

Given the strength of the market these days, many brokers may be in a position to expand their teams and take advantage of the incredible demand they now face.

Brokers should always look for ways to improve their websites

A great website is a brokerage's way of properly introducing itself to the world, and any real estate professionals who have had success know such a site is a good way to generate leads.

Market Update: June 20, 2014

Applications for new mortgages recently dropped 9.2 percent from the week prior, according to the Mortgage Bankers Association's Weekly Application Survey for the week ending June 13.

Personal motivation is crucial for new agents

It can't always be up to brokers and veteran agents to help new real estate professionals build momentum early in their careers.

Agents can improve their dealings with today's clients

Because there are so many buyers now entering the market, it's vital for real estate professionals to be prepared for dealing with people who may not always know how to proceed.

How can new agents get stay motivated when things slow down?

The conditions in the housing market over the past few years has been atypical to say the least.

Time management is vital for successful agents

There are only so many work hours in the day, and real estate professionals often need to get a better handle on how they manage their time to get the most out of their business.

New agents should ask: 'What traits do successful agents have?'

Every real estate professional is different, but there are certain traits and abilities inherent to most successful agents.

Active agents are successful agents

The spring and summer buying seasons have been underway for some time now, and many real estate professionals have been inundated with interest among buyers in particular for months.

Aspire to be the best agent possible this selling season

It's a seller's market as the spring shopping season heats up once again, and real estate professionals likely have a lot on their plates.

Working with an agent can reduce stress for buyers and sellers

As the spring buying season arrives, real estate professionals often find the demands on their time and attention pulling them in a number of different directions.

Real estate agents have strong job prospects

Real estate professionals are very in-demand these days.

Is it time to redecorate the old office?

While many agents typically meet their clients in the field, sometimes they need to convene in the broker's office instead.

 
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