What equipment should agents invest in for marketing?

Real estate professionals often think about return on investment with their business purchases, and understandably so.

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How to make an email newsletter stand out

Real estate professionals have long relied on email newsletters to get the word out, and now is the time of the year to refine them.

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Spring cleaning could include a quick kitchen makeover

Many people spend more time in their kitchens than in any other room, and modernizing this space may be easier than they think.

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Can real estate agents get more out of Twitter?

Twitter is often one of the less-used social platforms for real estate professionals, at least for marketing purposes, but this presents a unique opportunity for those who can leverage the right techniques.

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Agents can help clients boost curb appeal without spending a lot

Real estate professionals know full well the value of having a home carry lots of curb appeal.

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What equipment should agents invest in for marketing?

Real estate professionals often think about return on investment with their business purchases, and understandably so.

How to make an email newsletter stand out

Real estate professionals have long relied on email newsletters to get the word out, and now is the time of the year to refine them.

Spring cleaning could include a quick kitchen makeover

Many people spend more time in their kitchens than in any other room, and modernizing this space may be easier than they think.

Can real estate agents get more out of Twitter?

Twitter is often one of the less-used social platforms for real estate professionals, at least for marketing purposes, but this presents a unique opportunity for those who can leverage the right techniques.

Agents can help clients boost curb appeal without spending a lot

Real estate professionals know full well the value of having a home carry lots of curb appeal.

Now is the time to revisit safety strategies

With so much activity in the housing market these days, it can be easy for agents and brokers alike to take on too much work.

Helping sellers with multiple offers

In this busy market, real estate professionals will likely see many of their selling clients field multiple offers on their homes.

It's more important than ever to understand real estate tech

Some real estate professionals may feel as though they have the years of expertise to navigate the industry without learning the latest tech.

Agents should work together to build a successful culture

Even when demand is high, agents working at brokerages need to understand they're part of a team.

Harnessing cutting-edge social media strategies

When agents want to connect with would-be clients in today's white-hot market, it's vital to offer them something other real estate professionals can't.

What is the Claim-No-Claim Warranty? [VIDEO]

When was the last time you received a benefit for not using a product or service?

How does an HMS Home Warranty benefit real estate agents? [VIDEO]

Real estate agents often ask us how a home warranty benefits them.

Premier Home Warranty Upgrade Benefit for Real Estate Clients [VIDEO]

How can agents provide additional Home Warranty protection for their buyer clients?

3 reasons to choose home warranty coverage? [VIDEO]

Are you interested in a home warranty, but not sure whether or not it's right for you?

Seller and buyer Home Warranty Benefits? [VIDEO]

Is a home warranty worth the investment? For buyers and sellers, the answer is yes.

What is covered under a home warranty? [VIDEO]

Say you are running the dishwasher and it suddenly breaks. What do you do? Are you on the hook for costly repairs?

Home warranty or homeowner's insurance: Which is which? [VIDEO]

What is the difference is between a home warranty and a homeowner's insurance policy?

What equipment should agents invest in for marketing?

Real estate professionals often think about return on investment with their business purchases, and understandably so.

It's more important than ever to understand real estate tech

Some real estate professionals may feel as though they have the years of expertise to navigate the industry without learning the latest tech.

What's the future of real estate tech?

The real estate industry has seen so much tech investment and adoption in recent years that real estate professionals have to work hard to keep up.

Real estate pros may have more to learn with tech

The tech revolution is fully underway in the real estate sector, and that can help agents unlock a lot of nascent potential if they know how to proceed.

Real estate agents should know about apps for themselves and clients

Apps are increasingly important for any real estate professional's business efforts, and they might want to recommend options for clients, as well.

The year ahead in real estate technology

While 2018 is already here, a lot of the work in the real estate industry is still a few months away, when the traditional buying and selling season begins.

Augmented reality becoming a bigger part of real estate

To the uninitiated, augmented reality still sounds like a science fiction concept.

Where real estate tech is evolving

More investors are pouring money into developing the behind-the-scenes tech that powers the real estate industry, and it's important for brokers and agents alike to understand where that money is going, and why.

Get a jump on next year's real estate tech, trends

The new year is almost upon us, and real estate professionals may want to take some time to examine what industry insiders think will be the "next big thing."

The do's and don'ts of real estate SEO

Every real estate professional wants to make sure potential clients can find them online, but experts caution that there are right and wrong methods for real estate professionals to connect with buyers and sellers in this way.

How to make an email newsletter stand out

Real estate professionals have long relied on email newsletters to get the word out, and now is the time of the year to refine them.

Can real estate agents get more out of Twitter?

Twitter is often one of the less-used social platforms for real estate professionals, at least for marketing purposes, but this presents a unique opportunity for those who can leverage the right techniques.

A spring mailer campaign is a good idea for agents

Whether it's electronic or physical, real estate professionals may be able to draw in new clients with a simple, elegant mailer campaign that highlights their expertise.

Social media 'hacks' to boost client engagement

At this time of year, more people will be searching the web and social sites for real estate advice and information.

Understanding the value of a beautiful agent website

It's important for real estate professionals to have the right design to catch and keep visitors' attention.

Reaching sellers ahead of the buying season

The question for many real estate professionals is all too common these days: How can I connect with current owners?

Real estate agents can start their own newsletters now

Newsletter email marketing is routinely cited as a great way for real estate professionals to connect with potential and past clients. For any who haven't yet adopted this tool, now is the time, before spring begins.

Does paying for social media advertising pay off?

Many agents may be considering investing some money into their social marketing ahead of the sales season, but is it worth the money?

February is the time for agents to amp up social marketing

With the spring sales season just a month or two away in most markets, agents need to make sure their social media marketing is up to snuff, and ready to gain momentum.

How can real estate professionals keep generating leads in the winter?

While winter obviously isn't the peak transaction season, real estate professionals still need to make a living, and buyers and sellers need someone to help facilitate their real estate sales. Here's how agents can make those connections.

Now is the time to revisit safety strategies

With so much activity in the housing market these days, it can be easy for agents and brokers alike to take on too much work.

Brokers have a duty to safeguard data

Data security is a major issue for companies in all industries, and real estate brokerages handle plenty of sensitive information that needs to be protected.

Brokers can strategize their spring marketing now

With spring only a few months away, many brokers are already putting together strategies for helping agents succeed.

Brokers have a role in keeping agents safe this winter

While safety is always important in any job, real estate professionals spend more time on the road than most other workers.

Brokers should look internally to drive future performance

Many real estate brokers take the late fall and winter months to assess what their businesses will need for the following spring and summer.

What skills bring agents the most success?

Brokers can use the slower autumn and winter months to consistently improve their team of agents' various skills, and that's true whether they're seasoned real estate professionals or just getting their start in the industry.

Brokers: Want to boost agent skills? Now is the time

The busy summer buying and selling season is finally over, and for agents and brokers alike, that presents a unique opportunity.

Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

What can brokers do to maximize their hiring efforts?

Given the strength of the market these days, many brokers may be in a position to expand their teams and take advantage of the incredible demand they now face.

Brokers should always look for ways to improve their websites

A great website is a brokerage's way of properly introducing itself to the world, and any real estate professionals who have had success know such a site is a good way to generate leads.

 
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