Get the most out of a real estate marketing video

When agents want to create shareable content, a video is a great way to start. There are a few commonalities shared between the most popular types of videos.

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4th of July marketing tips

Many people are feeling patriotic these days, and agents' direct marketing efforts at this time of year should certainly reflect the Independence Day theme.

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Make simple home repairs in July

With the nicer weather, some homeowners may have an opportunity to make small repairs or upgrades to their properties

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Should brokers invest in AI for their businesses?

Artificial intelligence is taking off in many industries, including real estate.

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Which tech tools provide the best ROI?

Many agents are now adopting new tech, but not all tools are created equal. Which will provide the most bang for real estate professionals' buck?

Read More

Get the most out of a real estate marketing video

When agents want to create shareable content, a video is a great way to start. There are a few commonalities shared between the most popular types of videos.

4th of July marketing tips

Many people are feeling patriotic these days, and agents' direct marketing efforts at this time of year should certainly reflect the Independence Day theme.

Make simple home repairs in July

With the nicer weather, some homeowners may have an opportunity to make small repairs or upgrades to their properties

Should brokers invest in AI for their businesses?

Artificial intelligence is taking off in many industries, including real estate.

Which tech tools provide the best ROI?

Many agents are now adopting new tech, but not all tools are created equal. Which will provide the most bang for real estate professionals' buck?

Cutting-edge content marketing tips

Content marketing is vital for agents to keep their websites and social media profiles. Fortunately, there are plenty of ways for real estate professionals to stay creative and engaging through these channels.

Real estate pros should continually assess goals and success

While many real estate agents are quite busy at this time of year, it's wise for them to ensure they are routinely setting goals for themselves, and creating ways to hold themselves accountable.

How can agents boost their leads?

Many agents may still take to "cold calls" - even in today's market - to drum up leads.

How are consumers feeling about the housing market?

Many real estate professionals might not find it easy to get the average person's perspective on what today's housing market is like, but understanding that point of view could go a long way toward ensuring they can help clients navigate the buying or sel

How can new agents succeed this summer?

Anyone entering the real estate industry for the first time during the spring and summer is likely getting thrown right into the fire.

What is the Claim-No-Claim Warranty? [VIDEO]

When was the last time you received a benefit for not using a product or service?

How does an HMS Home Warranty benefit real estate agents? [VIDEO]

Real estate agents often ask us how a home warranty benefits them.

Premier Home Warranty Upgrade Benefit for Real Estate Clients [VIDEO]

How can agents provide additional Home Warranty protection for their buyer clients?

3 reasons to choose home warranty coverage? [VIDEO]

Are you interested in a home warranty, but not sure whether or not it's right for you?

Seller and buyer Home Warranty Benefits? [VIDEO]

Is a home warranty worth the investment? For buyers and sellers, the answer is yes.

What is covered under a home warranty? [VIDEO]

Say you are running the dishwasher and it suddenly breaks. What do you do? Are you on the hook for costly repairs?

Home warranty or homeowner's insurance: Which is which? [VIDEO]

What is the difference is between a home warranty and a homeowner's insurance policy?

Should brokers invest in AI for their businesses?

Artificial intelligence is taking off in many industries, including real estate.

Which tech tools provide the best ROI?

Many agents are now adopting new tech, but not all tools are created equal. Which will provide the most bang for real estate professionals' buck?

Agents can leverage hidden social media features for better connections

Social media is a great way for any real estate professional to connect with potential clients, so understanding their little nuances can help improve that experience.

What equipment should agents invest in for marketing?

Real estate professionals often think about return on investment with their business purchases, and understandably so.

It's more important than ever to understand real estate tech

Some real estate professionals may feel as though they have the years of expertise to navigate the industry without learning the latest tech.

What's the future of real estate tech?

The real estate industry has seen so much tech investment and adoption in recent years that real estate professionals have to work hard to keep up.

Real estate pros may have more to learn with tech

The tech revolution is fully underway in the real estate sector, and that can help agents unlock a lot of nascent potential if they know how to proceed.

Real estate agents should know about apps for themselves and clients

Apps are increasingly important for any real estate professional's business efforts, and they might want to recommend options for clients, as well.

The year ahead in real estate technology

While 2018 is already here, a lot of the work in the real estate industry is still a few months away, when the traditional buying and selling season begins.

Augmented reality becoming a bigger part of real estate

To the uninitiated, augmented reality still sounds like a science fiction concept.

4th of July marketing tips

Many people are feeling patriotic these days, and agents' direct marketing efforts at this time of year should certainly reflect the Independence Day theme.

Seasonal summer advertising can help agents excel

At this time of year, people love to get out in the summer sun and have fun with family and friends, so agents can capitalize on that good feeling.

Agents: Improve branding with simple changes

When agents need to stand out in their local markets, a strong branding strategy is often a great jumping-off point.

Agents should highlight their experience with a good bio

On any agent's website, it's wise to list a detailed biography that tells visitors about the real estate professional's background and experience.

Emerging real estate trends for the summer season

While many agents are fully aware of the forces in the real estate industry that will help sellers expedite the real estate sales process, there are a few unexpected trends emerging in what buyers want.

How to make an email newsletter stand out

Real estate professionals have long relied on email newsletters to get the word out, and now is the time of the year to refine them.

Can real estate agents get more out of Twitter?

Twitter is often one of the less-used social platforms for real estate professionals, at least for marketing purposes, but this presents a unique opportunity for those who can leverage the right techniques.

A spring mailer campaign is a good idea for agents

Whether it's electronic or physical, real estate professionals may be able to draw in new clients with a simple, elegant mailer campaign that highlights their expertise.

Social media 'hacks' to boost client engagement

At this time of year, more people will be searching the web and social sites for real estate advice and information.

Understanding the value of a beautiful agent website

It's important for real estate professionals to have the right design to catch and keep visitors' attention.

Now is the time to revisit safety strategies

With so much activity in the housing market these days, it can be easy for agents and brokers alike to take on too much work.

Brokers have a duty to safeguard data

Data security is a major issue for companies in all industries, and real estate brokerages handle plenty of sensitive information that needs to be protected.

Brokers can strategize their spring marketing now

With spring only a few months away, many brokers are already putting together strategies for helping agents succeed.

Brokers have a role in keeping agents safe this winter

While safety is always important in any job, real estate professionals spend more time on the road than most other workers.

Brokers should look internally to drive future performance

Many real estate brokers take the late fall and winter months to assess what their businesses will need for the following spring and summer.

What skills bring agents the most success?

Brokers can use the slower autumn and winter months to consistently improve their team of agents' various skills, and that's true whether they're seasoned real estate professionals or just getting their start in the industry.

Brokers: Want to boost agent skills? Now is the time

The busy summer buying and selling season is finally over, and for agents and brokers alike, that presents a unique opportunity.

Activate new agents' talents quickly

The amount of demand that now exists in the market is stretching many brokerages thin, and it calls for a new, energetic talent pool above and beyond what may have existed for years.

What can brokers do to maximize their hiring efforts?

Given the strength of the market these days, many brokers may be in a position to expand their teams and take advantage of the incredible demand they now face.

Brokers should always look for ways to improve their websites

A great website is a brokerage's way of properly introducing itself to the world, and any real estate professionals who have had success know such a site is a good way to generate leads.

 
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