FT. LAUDERDALE, Fla. (October 17, 2012) HMS National, Inc. (HMS), the nation's leading home warranty provider for Realtors®, home sellers and buyers, and an affiliate of Cross Country Home Services, Inc. (CCHS) was presented with a Bronze ECHO Award in the business and consumer services category at last night’s 2012 Direct Marketing Association (DMA) International ECHO Awards in Las Vegas. HMS National received the prestigious award for its highly effective renewal marketing strategy and results.
The DMA International ECHO Awards Competition honors the world's best response marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. No other award competition looks at the direct response marketing discipline in such depth and totality. Entries are evaluated on creativity, marketing strategy and response results. Campaigns that earn ECHO awards stand as models for what response marketers will strive for in the future — being responsive to clients, engaged with customers, focused and accountable for measurable, meaningful results.
“We wanted to transform our business through enhancing our customer experience across channels to achieve best-in-class loyalty,” said Doug Stein, president of HMS National. “In order to accomplish this, we needed to truly understand our customers, so we made a strategic investment in a Voice of Customer program. We used the comprehensive and insightful results to develop a customer-driven, multi-channel campaign, designed to effectively connect with our customers’ about their needs, preferences and concerns. Our efforts have produced outstanding results for our customers and our business. They have exceeded all expectations and drawn the attention of marketing experts and international organizations. We are honored that our work has been judged as masterful and recognized with an ECHO Award.”
Stein also co-presented at a DMA2012 pre-conference workshop on Oct. 14 with Ernan Roman, president of Ernan Roman Direct Marketing. They focused on the expert use of multichannel marketing and its impact on improving the customer experience and loyalty.
Details about the DMA International ECHO Awards and a list of 2012 winners are available at DMA.org.
About HMS National
HMS National, a leading provider of home warranties for home sellers and buyers, has been working for millions of homeowners and tens-of-thousands of real estate professionals for over 30 years to make the process of buying, owning and selling real estate safer—and more enjoyable, efficient and profitable. As a pioneer and innovator in the home warranty industry, HMS National has consistently been a valuable resource for real estate professionals by providing the HMS Home Warranty, a wide range of professional support tools, marketing training and products, and leading errors and omissions insurance. Headquartered in Fort Lauderdale, HMS National is an affiliate of Cross Country Home Services, Inc. (CCHS), one of the nation’s leading providers of home warranty and maintenance plans. For more information, visit: www.HMSNational.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.