Standing out through the clutter of online real estate promotion is required to get your listings noticed. But how do you do that? We recommend that you focus on these 3 big areas for maximum results.
Shine with Quality
List the most desirable features first in the description, including things like great schools and neighborhood parks. It’s about the entire living experience, not just the house. Convey quality in your offering with great pictures. Use high resolution images with nice lighting and artful angles – think home decorating magazine. Add a slideshow video (a big plus!) using still photos, background music, pleasant voice narration, and Powerpoint software if your budget doesn’t allow for full video production.
Show Them the Easy!
Requiring buyers to contact you personally to get additional information can backfire. Be online friendly by providing information easily upfront. Remove all obstacles to closing fast. Get the home pre-inspected, then mention it in the listing. Stage the home and do all minor cosmetic repairs so buyers can easily visualize themselves living there.
Be Trustworthy
Building trust is like money in the bank, so provide accurate and believable listing information. If it sounds too good to be true, they won’t believe it. Have a strong, positive online agent presence, because people check it. A Facebook fan page or friendly website with glowing client testimonials will go a long way toward making your listings stand out compared to others.
