Maybe you are a brand new real estate professional, ready to take on the world by procuring the most listings, destined to become the “Top Sales Pro,” or a savvy, more sophisticated agent with all the base knowledge and history of a top producer but feel the need to get your hands into the real dishwater – “Social Media Marketing.
Our focus here is Facebook – a useful and invaluable social media marketing tool for growing your real estate business. In today’s market, we need all the punch of this friendly, multi-faceted channel.
Why use Facebook?
Facebook has over 750 million users worldwide which means that your friends, family, colleagues, teachers, preachers and clients are your captive audience and you have their full attention!
One thing I learned when I sold journal advertising was that a good advertiser had many “placements” in various areas of the journal – some color, boldface, italicized – proven techniques to formulate an ad and broaden its reach multiple times while keeping the reader engaged with each impression.
Putting yourself on Facebook allows you to open up many possibilities thus increasing your business:
- Create a “Fan Page” if you haven’t already to showcase your real estate business
- Feature your listings ahead of your colleagues, friends, and specifiers for your properties
- Blog about each of your listings, as well as anything else you can “tie in” to them
- Purchase paid advertising thus adding yet another facet to your total approach
Make sure you also post your inventory on your wall and try to feature one property each week:
- Provide links as well as all pertinent contact information
- Make sure you have colorful photos and a detailed floor plan
- Link your personal website and/or Multiple Listing Service information
- Once you have an advertising budget (typically up to 10% of your revenue), by all means advertise!
Robert Skinner holds his New York State Real Estate Salesperson’s license, is President of Sixty Acre Reserve Condominium Association in Jackson, N.J., and has written various articles on the Manhattan, N.Y., real estate markets and trends.
